E-Z GRO Opt-In Mailing

List Techniques

 by:

Shon Christopher

An opt-in mailing list can be your most solid internet marketing tool.

Think of it as a foot in the door - or better yet, a standing invitation

to drop by anytime. Research has shown that it takes an average of seven

contacts with a prospect to make your first sale.

It's hard to count on someone returning to your web site seven times -

but if you get them there once, and convince them to join your opt-in

mailing list, you have a standing invitation to contact them with your

offers, at your convenience.

The trick, of course, is turning your web site visitors into opt-in

list subscribers. Opt-in list building is easier than you think. There are

a number of tried and true methods of list building that you can use - but

don't be afraid to think outside the box to sign up folks who drop by your

web site for a short visit.

Start with a good reason for people to join your opt-in list.

People don't join opt-in lists out of the goodness of their hearts -

they opt in because you're offering them something of value. What have you

got to offer?

. Get a 10% discount on all purchases over $25 - exclusive to members

of our mailing list!

. Find out about our newest products through our opt-in mailing list!

. We'll keep you up to date on the latest developments in [insert your

field here].

. Special discount prices and offers exclusively for members of our

mailing list.

Get the picture? You're not saying, "Hey, can I keep bugging you to try

to sell you stuff?" You're offering a service - "I'll let you know when

I've got good stuff you want to buy."

Post the invitation to join your opt-in list prominently on your web

site. Simple list building truth number one is that people can't join your

opt-in list if they don't know about it. Put an invitation to join your

email list on every single page of your site - and make the invitation

enticing.

Practice opt-in list building everywhere.

Include a short invitation to join your opt-in email list as part of

your email signature so that it goes out every time you email someone. If

you do a presentation or event, personally invite participants or booth

visitors to join your opt in email list.

Bribe people to sign up with a free gift.

Bribery is a tried-and-true fast list building technique and website

promotion tool. Selling weight loss products? Put together an e-book of

weight loss facts about nutrition and offer it as an incentive to sign up

for your opt in list. Be creative, and watch your list grow like a weed.

Offer incentives for referrals.